Flowers speak louder than words – but who do Germans really go all out for? We analysed sales data across the biggest gifting occasions of the year. The result is clear: mums remain the undisputed number one.
While Valentine’s Day often takes centre stage, the numbers tell a different story. Appreciation for mums carries even more weight. Mother’s Day generates around 30% more revenue than Valentine’s Day.
Romantic gestures are strong – but when it comes to Mum, Germans go the extra mile.
In stark contrast, Father’s Day barely registers when it comes to flowers. Spending on floral gifts is only a small fraction compared to Mother’s Day.
It seems dads in Germany are celebrated… just not with bouquets.
Where are mums treated the most?
• North Rhine-Westphalia: Leads with approx. 18% of all orders
• Bavaria: Close behind at around 17%
• Hesse: Accounts for 14% of Mother’s Day gifting
• Lower Saxony: Around 12%
• Baden-Württemberg: Also approx. 12%
Our city-level analysis reveals fascinating differences in gifting habits. We calculated each city’s share of total national orders to understand where priorities lie.
Berlin dominates across all categories. The capital accounts for:
• nearly 19.83% of all Valentine’s Day orders nationwide
• just under 19.42% of all Mother’s Day orders
• and even 22.86% of Father’s Day orders (despite the overall low volume)
Berlin clearly leads the way across all occasions.
A closer look at local data reveals an interesting divide between north and south.
Munich emerges as a true hotspot for romance: With 14.36% of all Valentine’s Day transactions, the city significantly exceeds its share of Mother’s Day orders (7.92%).
→ In Munich, people invest disproportionately in romantic love.
Hamburg, on the other hand, shows a much more balanced picture: The city contributes 10.98% to Valentine’s Day, while maintaining an almost equal 9.90% share on Mother’s Day.
→ Here, romance and family tradition go hand in hand.
In Saxony, appreciation for mums is particularly strong – and the data reflects this clearly.
• Leipzig contributes an impressive 5.78% to Germany’s total Mother’s Day volume, compared to just 2.72% on Valentine’s Day
• Chemnitz shows a similar pattern: 2.55% vs just 1.03%
In these cities, the emotional bond with mums clearly outweighs romantic gestures – at least when it comes to flowers.
| City ranking: share of total volume (selected) | |||
|---|---|---|---|
City | Valentine’s Day | Mother’s Day | Father’s Day |
Berlin | 19.83% | 19.42% | 22.86% |
Munich | 14.36% | 7.92% | 9.00% |
Hamburg | 10.98% | 9.90% | 6.00% |
Leipzig | 2.72% | 5.78% | 3.00% |
Dresden | 2.23% | 4.95% | 18.00% |
Frankfurt | 3.90% | 3.11% | 0.00% |
While Mother’s Day and Valentine’s Day bring cities into full bloom, Father’s Day remains more of a local phenomenon.
In major cities such as Frankfurt, Stuttgart or Dortmund, the share drops to 0.00%.
It almost seems as though Father’s Day in Germany is not yet strongly associated with flowers – perhaps because the traditional “beer cart outing” is more closely linked to drinks than to delicate bouquets.
The data clearly reflects that flowers and fathers are not yet an obvious pairing for many.
However, there are notable exceptions:
• Berlin (24.24%)
• Dresden (18.18%)
These cities account for a significant share of national Father’s Day flower orders – even exceeding their respective Mother’s Day shares in some cases. This shows that the stereotype of the “flowerless father” is already being challenged in parts of Germany.
For this analysis, Euroflorist evaluated internal sales data from May 2026 in order to gain a deeper understanding of gifting behaviour around Mother’s Day, Valentine’s Day and Father’s Day in Germany.
We analysed both total revenue and transaction volumes at regional level and across more than 30 major German cities.
To ensure comparability between cities, the data was converted into percentage market shares, showing what proportion of national demand on each occasion is attributable to each individual city.